The MAX conference runs three full days. You can extend your MAX experience and dive deeper into a design topic or technology by signing up for preconference labs.

Overview | Details


October 3 - 4


Preconference bundles are focused, extended courses of learning lasting anywhere from one-and-a-half to three days so that you can fully immerse yourself in a topic and technology, and they come bundled with a full MAX conference pass.

Creative Cloud@MAX:
Designing Digital Content

From mobile to desktop, from application to application, and from creative to creative —Creative Cloud removes the friction from accessing and sharing your ideas and assets.

From mobile to desktop, from application to application, and from creative to creative —Creative Cloud removes the friction from accessing and sharing your ideas and assets. This exciting one-and-a-half day hands-on lab provides a guided exploration of how Creative Cloud can make your work more efficient and more inspired.

  • See what’s new for designers in Photoshop, Illustrator, InDesign, Muse, and more. Explore new integration between applications for workflow efficiencies.
  • Experience how the latest Creative Cloud mobile apps help you capture inspiration and create content that you can share between desktop and mobile apps.
  • Learn tips and tricks to share and manage your creative assets and ideas with Creative Cloud Libraries, and collaborate with others to leverage their ideas and content.

Saturday, 1pm – 5pm, Sunday 9am – 5pm

Instructor: Patti Sokol

Russell Brown@MAX Presents:
All the World’s a Stage

Bringing Shakespeare’s plays to life with great design and photography

Bringing Shakespeare’s plays to life with great design and photography

Russell Brown@MAX is a hands-on course designed for art directors, designers, illustrators, and photographers to learn advanced imaging techniques to use with Adobe Photoshop, Adobe Lightroom and, Adobe Illustrator, as well as some of Adobe’s latest mobile tools. Led by Adobe Principal Creative Director and world-renowned thespian Russell Brown, in collaboration with his distinguished troop of actors, this course gives you the opportunity to work with some of the best designers and instructors in the industry.

Discover the potential for using all the Creative Cloud tools as a powerful source of creativity for designers.

This LIVE performance-themed event will show you how to capture, edit, and composite compelling theatre banner art using Lightroom, Photoshop, and Illustrator. We will also have a video component to the event this year. Students will capture live performances of a select group of Shakespearean plays and of talented musicians. Then, using the latest desktop and mobile applications we will edit the results into compelling graphics and videos. When we’re done, each student will have mastered some great new skills in advanced image editing and discovered some unique ways to use Adobe’s latest mobile tools. Taught using Apple iMac computers, Russell Brown@MAX features a limited class size and an intimate, inspiring environment for in-depth instruction.

We will print our Shakespearean theatre banners on fabric using a Canon large-format printer and present our video projects on large monitors for all the MAX attendees to view.

Featured products:
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Lightroom Mobile
  • Adobe Premiere Clip
  • and more
Projects include:
  • Large format fabric banners for each student
  • MAX gallery exhibit displaying all class posters and videos
  • Live Shakespeare and music performances
  • Professional photography studio - BYO smartphone, iPad, or camera for taking photos


  • Russell Brown
  • Chris Converse
  • Chris Orwig
  • Scott Valentine
  • James White
  • Joel Grimes
  • Julieanne Kost
  • Lori Defurio
  • Robert Lamarche

Saturday, 9am – 5pm, Sunday, 9am – 5pm, Monday, 1pm – 5pm


Preconference labs let you take a deeper dive into a particular product or skill. They are full-day presentations, demonstrations, and hands-on exercises taught by Adobe and industry experts. We’ll provide the equipment; all you have to do is show up.
(Preconference labs are an additional fee to the conference fee.)

NEW: The Fast and the Curious - Designing for UX Quickly and With Data

Adobe Digital Publishing Solution Training

Create an Engaging Website in 1 Day — No Code. No Kidding.

Create Magic with Time-Lapse Photography

Create Outside with New Mobile Apps

Hand-drawn Type and Lettering Studio

Make Responsive Design Second Nature

UI and UX for Everyone


October 5 - 7

Sessions and Labs

Sessions are talks and demos; labs are fingers to keyboards. MAX offers over 120 sessions and labs.
View Session Catalog ›

Creativity Workshops

Join us for strictly unplugged, old-school inspiration. Think scissors and paper; pen and ink; glue and tape.


Welcome Reception

Monday, October 5, 6-8:30pm, Community Pavilion

Come celebrate your first full day of MAX.  Eat, drink and engage with Adobe, our sponsors and fellow attendees. Watch the Creative Cloud Design Battle emceed by Jolby & Friends where teams of artists battle head to head to create assets using Adobe mobile apps. Start collecting trophies in the mobile app game for a chance to win a prize. Check out the amazing work from the Russell Brown preconference attendees. Make sure to get your copy of the limited edition Adobe & Marvel comic book signed by the student illustrators. You won’t go hungry either. From savory to sweet—we’ll have delectable offerings from around the world.

Meet the Teams

Monday, October 5, 6–8:30pm, Adobe Make It Experience in Community Pavilion

Join these teams in the Make It Experience area during the Sponsor Welcome Reception on Monday evening.

MAX Sneaks

Tuesday, October 6, 6–7:30pm, Microsoft Theater

Those who have attended MAX in the past know that this is one of the most popular sessions all week. MAX Sneaks offers a unique opportunity to see inside the Adobe development labs. Be among the first to see new technologies that may (or may not) make it into future creative products or services. This year's Sneaks host is actor/writer Nick Offerman from NBC’s hit comedy series Parks and Recreation.

MAX Bash

Tuesday, October 6, 7:30–10:30pm, L.A. LIVE Plaza

Food, drink, surprises and music from two amazing bands: Cage the Elephant and Fitz and The Tantrums. They’re double the reasons why the MAX Bash will be a night to remember.